The Business Reasons for Expanding to Microsoft 
 
The research says it all. Developing your solution so it also runs on Microsoft technology can be an effective way to gain market share, expand your business, and increase revenue.
Microsoft Helps Improve Your Business

Microsoft partners with a Microsoft ISV/Software Solutions Competency outperform companies with non-Windows-based solutions in several key business areas:

  • Revenue growth is more than double.

  • Operational cash flow is more than double.

  • Customer growth is almost double.

  • Sales cycle is 33 percent faster.

  • Revenue per employee is 70 percent higher.

Source: IDC White Paper sponsored by Microsoft, Microsoft ISV/Software Solutions Competency: Partner Pathway to Business Performance, Doc #203738, October 2006.

For more information, please read the whitepaper

Graph showing Average annual revenue growth, by market sector, in %
Here Are the Facts

Corporate users are not replacing Windows® with Linux. An overwhelming majority—88 percent—say that Windows Server® provides performance and reliability equal to or better than Linux.
Source: 2005 North American Linux and Windows TCO Comparison, Part 1, Yankee Group, April 2005.

Software companies that target Windows for their solutions grow 36 to 300 percent faster than those that target other platforms.
Source: Microsoft analysis based on 593 software companies with more than U.S.$10 million in software revenue between 2002 and 2005.

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